Long-term impact of MACDF on retention and customer lifetime value

Establish the long-term impact of the Multi-Agent Cognitive Decision Framework (MACDF) on user retention and customer lifetime value by developing and applying a long-term evaluation framework that analyzes user loyalty and repurchase behavior over extended periods.

Background

The paper introduces the Multi-Agent Cognitive Decision Framework (MACDF) as a paradigm shift in e-commerce search, aiming to reduce users’ decision-making costs and improve key business metrics. Experimental results show short-term gains in user click-through rate (UCTR), user conversion rate (UCVR), and reduced query reformulations (ARC).

However, the evaluation focuses primarily on short-term online experiments. The authors explicitly note that the long-term effects of adopting MACDF on user retention and customer lifetime value are not yet established and call for a dedicated long-term evaluation framework to assess its influence on user loyalty and repurchase behavior.