Determine how revision affects the Creative Endowment Effect
Determine whether the Creative Endowment Effect is mitigated during the revision and development of ideas or instead compounds as initially retained ideas shape subsequent development.
References
Findings of fixation during AI-assisted creation and fewer original ideas when assistance is used from the beginning leave open which inquiry history produced the result.
Despite these uncertainties, our findings point to two simple interventions that may improve idea selection: (1) asking another person to evaluate one’s ideas, and (2) reviewing one’s ideas after a substantial delay—both of which would increase selectivity. We hope that our findings will encourage further research on the Creative Endowment Effect and on the interplay between idea generation and selection.
Several participants explicitly connected Mylar's provisional presentations to changes they anticipated making to their real portfolios later; we were not able to observe whether artists carried anything forward once the session ended, whether generated directions continued to influence how they thought about their work, or whether early enthusiasm for a direction persisted after the immediacy of the study wore off.