Agentic Copyright, Data Scraping & AI Governance: Toward a Coasean Bargain in the Era of Artificial Intelligence

Abstract: This paper examines how the rapid deployment of multi-agentic AI systems is reshaping the foundations of copyright law and creative markets. It argues that existing copyright frameworks are ill-equipped to govern AI agent-mediated interactions that occur at scale, speed, and with limited human oversight. The paper introduces the concept of agentic copyright, a model in which AI agents act on behalf of creators and users to negotiate access, attribution, and compensation for copyrighted works. While multi-agent ecosystems promise efficiency gains and reduced transaction costs, they also generate novel market failures, including miscoordination, conflict, and collusion among autonomous agents. To address these market failures, the paper develops a supervised multi-agent governance framework that integrates legal rules and principles, technical protocols, and institutional oversight. This framework emphasizes ex ante and ex post coordination mechanisms capable of correcting agentic market failures before they crystallize into systemic harm. By embedding normative constraints and monitoring functions into multi-agent architectures, supervised governance aims to align agent behavior with the underlying values of copyright law. The paper concludes that AI should be understood not only as a source of disruption, but also as a governance tool capable of restoring market-based ordering in creative industries. Properly designed, agentic copyright offers a path toward scalable, fair, and legally meaningful copyright markets in the age of AI.