Exploring Human-Like Thinking in Search Simulations with Large Language Models (2504.07570v1)

Abstract: Simulating user search behavior is a critical task in information retrieval, which can be employed for user behavior modeling, data augmentation, and system evaluation. Recent advancements in LLMs have opened up new possibilities for generating human-like actions including querying, browsing, and clicking. In this work, we explore the integration of human-like thinking into search simulations by leveraging LLMs to simulate users' hidden cognitive processes. Specifically, given a search task and context, we prompt LLMs to first think like a human before executing the corresponding action. As existing search datasets do not include users' thought processes, we conducted a user study to collect a new dataset enriched with users' explicit thinking. We investigate the impact of incorporating such human-like thinking on simulation performance and apply supervised fine-tuning (SFT) to teach LLMs to emulate both human thinking and actions. Our experiments span two dimensions in leveraging LLMs for user simulation: (1) with or without explicit thinking, and (2) with or without fine-tuning on the thinking-augmented dataset. The results demonstrate the feasibility and potential of incorporating human-like thinking in user simulations, though performance improvements on some metrics remain modest. We believe this exploration provides new avenues and inspirations for advancing user behavior modeling in search simulations.