Feedback strategies in the market with uncertainties (2410.16203v1)

Abstract: We explore how dynamic entry deterrence operates through feedback strategies in markets experiencing stochastic demand fluctuations. The incumbent firm, aware of its own cost structure, can deter a potential competitor by strategically adjusting prices. The potential entrant faces a one-time, irreversible decision to enter the market, incurring a fixed cost, with profits determined by market conditions and the incumbent's hidden type. Market demand follows a Chan-Karolyi-Longstaff-Sanders Brownian motion. If the demand is low, the threat of entry diminishes, making deterrence less advantageous. In equilibrium, a weak incumbent may be incentivized to reveal its type by raising prices. We derive an optimal equilibrium using path integral control, where the entrant enters once demand reaches a high enough level, and the weak incumbent mixes strategies between revealing itself when demand is sufficiently low.