Persistent Sharing of Fitness App Status on Twitter

Abstract: As the world becomes more digitized and interconnected, information that was once considered to be private such as one's health status is now being shared publicly. To understand this new phenomenon better, it is crucial to study what types of health information are being shared on social media and why, as well as by whom. In this paper, we study the traits of users who share their personal health and fitness related information on social media by analyzing fitness status updates that MyFitnessPal users have shared via Twitter. We investigate how certain features like user profile, fitness activity, and fitness network in social media can potentially impact the long-term engagement of fitness app users. We also discuss implications of our findings to achieve a better retention of these users and to promote more sharing of their status updates.