DOBBS: Towards a Comprehensive Dataset to Study the Browsing Behavior of Online Users (1307.1542v1)

Abstract: The investigation of the browsing behavior of users provides useful information to optimize web site design, web browser design, search engines offerings, and online advertisement. This has been a topic of active research since the Web started and a large body of work exists. However, new online services as well as advances in Web and mobile technologies clearly changed the meaning behind "browsing the Web" and require a fresh look at the problem and research, specifically in respect to whether the used models are still appropriate. Platforms such as YouTube, Netflix or last.fm have started to replace the traditional media channels (cinema, television, radio) and media distribution formats (CD, DVD, Blu-ray). Social networks (e.g., Facebook) and platforms for browser games attracted whole new, particularly less tech-savvy audiences. Furthermore, advances in mobile technologies and devices made browsing "on-the-move" the norm and changed the user behavior as in the mobile case browsing is often being influenced by the user's location and context in the physical world. Commonly used datasets, such as web server access logs or search engines transaction logs, are inherently not capable of capturing the browsing behavior of users in all these facets. DOBBS (DERI Online Behavior Study) is an effort to create such a dataset in a non-intrusive, completely anonymous and privacy-preserving way. To this end, DOBBS provides a browser add-on that users can install, which keeps track of their browsing behavior (e.g., how much time they spent on the Web, how long they stay on a website, how often they visit a website, how they use their browser, etc.). In this paper, we outline the motivation behind DOBBS, describe the add-on and captured data in detail, and present some first results to highlight the strengths of DOBBS.