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Evaluate the effectiveness of post-2016 national tobacco-control informational campaigns in the European Union

Determine the effectiveness of national tobacco-control informational campaigns implemented in European Union member states since 2016 by quantifying their impacts on smoking-related outcomes such as prevalence, cessation, and initiation.

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Background

The paper notes that EU-level informational campaigns concluded in 2016, after which attention shifted to member-state national campaigns. Despite this shift, the authors explicitly state that the effectiveness of these national efforts remains insufficiently understood.

Clarifying the impact of national campaigns is relevant context for interpreting smoking trends and designing targeted interventions, especially in regions with high prevalence.

References

The last EU informational campaign was in 2016, with subsequent evaluations recommending SMART goals for future campaigns [3]. Since then, the focus has shifted to national campaigns, with little known about their effectiveness.

— Cross-sectional personal network analysis of adult smoking in rural areas (2408.14832 - Mihăilă et al., 27 Aug 2024) in Section 1 (Introduction)