Behavioral effects of affective filtering

Determine whether the perceptual arousal reductions produced by learned affective image adaptations translate into behavioral outcomes, such as reduced engagement with social media content, through longitudinal, in-the-wild studies.

Background

The paper demonstrates that the learned parametric filter reduces self-reported arousal in a controlled study of 54 participants and performs comparably to grayscale filtering while receiving higher perceived-quality ratings at an appropriate conditioning strength. However, the experiment uses single exposures to 12 images in a controlled setting and measures self-reported affect rather than actual behavior. The authors therefore identify whether these perceptual changes reduce engagement or otherwise affect real-world social-media use as the central unresolved issue, motivating longitudinal and in-the-wild evaluation using the deployed real-time system.

References

Whether these perceptual shifts translate into behavioral outcomes, such as reduced engagement, therefore remains the central open question. Longitudinal, in-the-wild studies are the natural next step and the real-time capability of our system provides, for the first time, the infrastructure to run them.

— Learned Parametric Emotion Editing: Real-Time Affective Filtering for On-Device Social Media Video  (2609.21624 - Rochi et al., 18 Sep 2026) in Discussion and Limitations, paragraph “User study”