Leveraging Urban Big Data for Informed Business Location Decisions: A Case Study of Starbucks in Tianhe District, Guangzhou City

Abstract: With the development of the information age, cities provide a large amount of data that can be analyzed and utilized to facilitate the decision-making process. Urban big data and analytics are particularly valuable in the analysis of business location decisions, providing insight and supporting informed choices. By examining data relating to commercial locations, it becomes possible to analyze various spatial characteristics and derive the feasibility of different locations. This analytical approach contributes to effective decision-making and the formulation of robust location strategies. To illustrate this, the study focuses on Starbucks cafes in the Tianhe District of Guangzhou City, China. Utilizing data visualization maps, the spatial distribution characteristics and influencing factors of Starbucks locations are analyzed. By examining the geographical coordinates of Starbucks, main distribution characteristics are identified. Through this analysis, it explores the factors influencing the spatial layout of commercial store locations, using Starbucks as a case study. The findings offer valuable insights into the management of industrial layout and the location strategies of commercial businesses in urban environments, opening avenues for further research and development in this field.