The Dice Roll Method: A Standardized Protocol for Repeated-Query Auditing of Large Language Model Brand Recommendations

Abstract: Background: Researchers increasingly use repeated identical prompts to audit stochastic variation in LLM brand recommendations, yet no standardized protocol exists for setting iteration counts, selecting stability metrics, or establishing reliability thresholds. Objective: We formalize the Dice Roll Method as a reusable protocol for repeated-query auditing of LLM brand recommendations, grounded in a generative model of temperature-scaled nucleus sampling. Methods: Total response variance is decomposed into sampling, prompt-phrasing, run-to-run, and model-version components. The stack: a negative-binomial mixed model with iterations as repeated measures; Cliff's delta as the distribution-free effect size; dependence-preserving bootstrap; simulation-based power; a generalizability-theory decomposition; drift diagnostics on pinned snapshots. We reanalyse five brand-recommendation auditing studies: approximately 190,000 observations, 270+ brands, 6 languages, iteration counts 5 to 40. Results: Three tiers of iteration guidance emerge from the D-study: exploratory (n = 5, G = 0.58), confirmatory (n = 10, G = 0.74), and rigorous (n = 15, G = 0.81), tied to effect-size and generalizability targets. The four metric families (count, set, embedding, fairness-adjusted PASOR) are complementary, motivating a compact metric battery over single indicators. A pre-registered external validation on three independent corpora (Motoki et al., 100-round; Rozado, 24 models; LLM-stability) reproduces the D-study reliability prediction in 37 of 39 cells with no failures and the n = 5 power value to two decimals; the fixed tiers do not transfer, supporting a pilot-then-solve reading. Conclusion: The protocol gives repeated-query auditing of LLM brand recommendations a statistically principled footing under the conditional, non-Gaussian structure of real autoregressive generation.