Do Recipes Have Personas? Characterizing and Generating Creator Style in Attributed Procedural Graphs

Abstract: While LLMs possess vast zero-shot procedural knowledge, their tendency to produce homogenized logic often obscures the unique, idiosyncratic execution processes of individual human creators. In this paper, we investigate the computational discovery of procedural personas from unstructured data. To achieve this, we introduce ViralRecipesTrans, a new dataset of procedurally aligned execution flow graphs extracted from popular culinary video transcripts and explicitly mapped to specific creators. We formulate procedural stylometry as a graph learning and process discovery task, revealing a fundamental duality: while traditional lexical classifiers overfit via semantic leakage, discrete topological metrics successfully capture the rigid physical constraints of a creator's workflow. Building upon this characterization, we extend our framework into a novel generative task--predicting a creator's exact structural execution graph for unseen dishes. We expose a fundamental dichotomy in style generation between global macro-planning and local structural execution. Our results demonstrate that few-shot LLMs dominate semantic assignment but suffer from persistent macro-planning deficits, whereas our structured two-stage model achieves superior topological control via rigid Markovian priors. Together, an ensemble approach to procedural generation combines the strengths from both sides, dynamically synthesizing global semantic reasoning with localized topological footprints to automate the discovery and generation of personalized workflows.