Small edits, large models: How Wikipedia advocacy shapes LLM values

Abstract: Can a small group of volunteers shape how AI systems discuss animal welfare, just by editing Wikipedia? We show that they can. Wikipedia appears in nearly every major LLM training dataset and is weighted more heavily than web-crawled text. The Pro-Animal Wikipedians (PAW), a group of advocates who add sourced animal welfare content to relevant articles, have made 125 edits across 115 pages. Using gradient-based data attribution (Bergson; MAGIC), we traced how these edits influence LLM behavior. TrackStar retrieval attribution on Llama 3.1 8B found that PAW-edited sections made up 68 percent of the highest-attributed documents for animal welfare queries (p < 0.0001) but only 52 percent for unrelated queries about the same companies (p = 0.53): the model links PAW content specifically to animal welfare topics, not to the entities in general. MAGIC counterfactual influence estimation on Llama-3.2-1B, run across five random training-order seeds, gave the same picture even more sharply: in every seed, the top-10 most influential documents on animal welfare queries were all PAW edits (10 of 10, 5 of 5 seeds), while on general queries the same top-10 sat at chance (4 to 6 of 10). Mean PAW influence exceeded mean control influence on animal welfare queries with p < 0.0001 in every seed, an effect 6 to 30 times larger than on general queries. Leave-subset-out validation gave Spearman rho = 1.00 for all 10 runs. When we fine-tuned separate models on PAW content versus control content, each model performed better specifically on the type of text it was trained on: the PAW-trained model cut perplexity on animal welfare text from 12.4 to 8.4, while the control-trained model cut perplexity on control text from 16.1 to 11.4. A small, coordinated Wikipedia editing campaign therefore measurably shapes how LLMs handle the topics those edits address.