OneFeed: A Unified Generative Framework for Feed Content Enhancement and Query Generation

Abstract: Modern feed recommendation and search systems are deeply connected in user behavior butare usually modeled by separate architectures. Feed recommendation mainly captures implicitinterests from browsing interactions, while search systems rely on explicit user queries to retrieveintent-matched content. This separation causes fragmented user understanding and missedopportunities for using feed interactions to improve query generation and using generated queriesto enhance feed candidate retrieval.In this paper, we propose OneFeed, a unified generative framework for jointly modelingfeed content enhancement and query generation. OneFeed encodes heterogeneous user behaviorsequences with a shared behavior encoder and employs two generative heads: a Feed SemanticID Generator that produces content semantic IDs for recommendation retrieval, and an IntentQuery Generator that produces natural-language queries for search-based candidate expansion.To bridge the semantic gap between recommendation content and search queries, we introduce aSID-Query alignment objective that learns a shared semantic space for content semantic IDs andquery representations. We further design a closed-loop self-enhancement paradigm that leveragesimplicit user feedback from generated content and search-retrieved results to improve bothgeneration tasks. We provide a detailed experimental protocol using public recommendationdatasets with weakly supervised query construction, define a comprehensive set of evaluationmetrics, report expected performance estimates grounded in known baseline values, and validatethe executability of the proposed pipeline through a minimal local prototype. OneFeed providesa practical and extensible direction for unifying search and recommendation through generativemodeling.