EyeLiveMetrics: Real-time Analysis of Online Reading with Eye Tracking

Abstract: Existing eye tracking software have certain limitations, especially with respect to monitoring reading online: (1) Most eye tracking software record eye tracking data as raw coordinates and stimuli as screen images/videos, but without inherent links between both. Analysts must draw areas of interest (AOIs) on webpage text for more fine-grained reading analysis. (2) The computation and analysis of fixation and reading metrics are done after the experiment and thus cannot be used for live applications. We present EyeLiveMetrics, a browser plugin that automatically maps raw gaze coordinates to text in real time. The plugin instantly calculates, stores, and provides fixation, saccade, and reading measures on words and paragraphs so that gaze behavior can be analyzed immediately. We also discuss the results of a comparative evaluation. EyeLiveMetrics offers a flexible way to measure reading on the web - for research experiments and live applications.