STORE: Semantic Tokenization, Orthogonal Rotation and Efficient Attention for Scaling Up Ranking Models

Abstract: Ranking models have become an important part of modern personalized recommendation systems. However, significant challenges persist in handling high-cardinality, heterogeneous, and sparse feature spaces, particularly regarding model scalability and efficiency. We identify two key bottlenecks: (i) Representation Bottleneck: Driven by the high cardinality and dynamic nature of features, model capacity is forced into sparse-activated embedding layers, leading to low-rank representations. This, in turn, triggers phenomena like "One-Epoch" and "Interaction-Collapse," ultimately hindering model scalability.(ii) Computational Bottleneck: Integrating all heterogeneous features into a unified model triggers an explosion in the number of feature tokens, rendering traditional attention mechanisms computationally demanding and susceptible to attention dispersion. To dismantle these barriers, we introduce STORE, a unified and scalable token-based ranking framework built upon three core innovations: (1) Semantic Tokenization fundamentally tackles feature heterogeneity and sparsity by decomposing high-cardinality sparse features into a compact set of stable semantic tokens; and (2) Orthogonal Rotation Transformation is employed to rotate the subspace spanned by low-cardinality static features, which facilitates more efficient and effective feature interactions; and (3) Efficient attention that filters low-contributing tokens to improve computional efficiency while preserving model accuracy. Across extensive offline experiments and online A/B tests, our framework consistently improves prediction accuracy(online CTR by 2.71%, AUC by 1.195%) and training effeciency (1.84 throughput).