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PET: Preference Evolution Tracking with LLM-Generated Explainable Distribution (2509.24189v1)

Published 29 Sep 2025 in cs.CL

Abstract: Understanding how user preference evolves over time is a fundamental challenge central to modern digital ecosystems, for which LLMs are an increasingly prominent and popular approach due to their ability to comprehend the rich semantic context within behavioral data. A common practice is to use LLMs to predict a user's next action by directly generating a ranked list of preferred items. Although effective for short-term prediction, the end-to-end generation paradigm inherently limits personalization. Its opaque decision-making process obscures holistic user profiling and exacerbates popularity bias. To address these limitations, we propose Preference Evolution Tracking (PET), a framework that reframes the task as inferring a dynamic probability distribution over a stable and interpretable lattice of preference clusters. By applying logit-probing and generative classification techniques, PET infers a user's preference as a probability distribution, enabling transparent preference learning. On public benchmarks (Yelp, MovieLens), PET improves ranking quality by up to 40% in NDCG over direct generation baselines. On a large-scale, real-world dataset from a short-video platform, it excels at ranking long-tail contents, significantly outperforming a SOTA production model by 7 times in the NDCG score. Ultimately, PET transforms the user profile model from direct preference list generation to a transparent distributional preference mapping, paving the way for more explainable, fair, and diverse personalization systems.

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