Attention is also needed for form design

Abstract: Conventional product design is a cognitively demanding process, limited by its time-consuming nature, reliance on subjective expertise, and the opaque translation of inspiration into tangible concepts. This research introduces a novel, attention-aware framework that integrates two synergistic systems: EUPHORIA, an immersive Virtual Reality environment using eye-tracking to implicitly capture a designer's aesthetic preferences, and RETINA, an agentic AI pipeline that translates these implicit preferences into concrete design outputs. The foundational principles were validated in a two-part study. An initial study correlated user's implicit attention with explicit preference and the next one correlated mood to attention. A comparative study where 4 designers solved challenging design problems using 4 distinct workflows, from a manual process to an end-to-end automated pipeline, showed the integrated EUPHORIA-RETINA workflow was over 4 times more time-efficient than the conventional method. A panel of 50 design experts evaluated the 16 final renderings. Designs generated by the fully automated system consistently received the highest Worthiness (calculated by an inverse Plackett-Luce model based on gradient descent optimization) and Design Effectiveness scores, indicating superior quality across 8 criteria: novelty, visual appeal, emotional resonance, clarity of purpose, distinctiveness of silhouette, implied materiality, proportional balance, & adherence to the brief. This research presents a validated paradigm shift from traditional Computer-Assisted Design (CAD) to a collaborative model of Designer-Assisting Computers (DAC). By automating logistical and skill-dependent generative tasks, the proposed framework elevates the designer's role to that of a creative director, synergizing human intuition with the generative power of agentic AI to produce higher-quality designs more efficiently.