AI-Driven Media & Synthetic Knowledge: Rethinking Society in Generative Futures

Abstract: Generative AI is not just a technological lea- it is a societal stress test, reshaping trust, identity, equity, and authorship. This exploratory PhD seminar examined emerging academic trends in AI-driven synthetic media and worlds, emphasizing ethical risks and societal implications. In Part One, students explored core concepts such as generative AI, fake media, and synthetic knowledge production. In Part Two, they critically engaged with these challenges, producing actionable insights. The two-part format enabled deep reflection on power, responsibility, and education in AI-augmented communication. Outcomes offer practical guidance for educators, researchers, and institutions committed to fostering more responsible, human-centered AI use in media and society.