Beyond Training: Social Dynamics of AI Adoption in Industry

Abstract: While organizations continue to invest in AI tools like M365 Copilot, little is known about how individual employees engage with these technologies once deployed. This study examines M365 Copilot adoption behaviors among a group of 10 experienced users across many industries in the United States. Findings reveal a strong preference for informal learning methods over structured training. Even though 9 out of 10 participants acknowledged that formal training for Copilot tools would be useful, 7 out of 10 stated that they ignored the Copilot onboarding videos provided to them, citing reasons such as time constraints, preference for self-guided learning, or reliance on external resources like ChatGPT. No participants used formal training as their primary learning method. Instead, experiential learning (trial and error, 8 participants) and social learning (peer discussions, 6 participants) emerged as dominant learning strategies. We discuss opportunities for promoting social learning of AI tools in the workplace.