Google, How Should I Vote? How Users Formulate Search Queries to Find Political Information on Search Engines

Abstract: Search engine results depend not only on the algorithms but also on how users interact with them. However, factors affecting the selection of a search query remain understudied. Using a representative survey of Swiss citizens before a round of federal popular votes, this study examines how users formulate search queries related to the retirement policies that were voted on in March 2024. Contrary to existing research, we find no direct evidence of selective exposure, or users' tendency to search for pro-attitudinal information, which we explain by the less polarizing search topics. However, we find that the sentiment of the query is partially aligned with the expected vote outcome. Our results also suggest that undecided and non-voters are more likely to search for nuanced information, such as consequences and interpretations of the policies. The perceived importance and effect of the issue, political views, and sociodemographics also affect query formulation.