SpreadLine: Visualizing Egocentric Dynamic Influence

Abstract: Egocentric networks, often visualized as node-link diagrams, portray the complex relationship (link) dynamics between an entity (node) and others. However, common analytics tasks are multifaceted, encompassing interactions among four key aspects: strength, function, structure, and content. Current node-link visualization designs may fall short, focusing narrowly on certain aspects and neglecting the holistic, dynamic nature of egocentric networks. To bridge this gap, we introduce SpreadLine, a novel visualization framework designed to enable the visual exploration of egocentric networks from these four aspects at the microscopic level. Leveraging the intuitive appeal of storyline visualizations, SpreadLine adopts a storyline-based design to represent entities and their evolving relationships. We further encode essential topological information in the layout and condense the contextual information in a metro map metaphor, allowing for a more engaging and effective way to explore temporal and attribute-based information. To guide our work, with a thorough review of pertinent literature, we have distilled a task taxonomy that addresses the analytical needs specific to egocentric network exploration. Acknowledging the diverse analytical requirements of users, SpreadLine offers customizable encodings to enable users to tailor the framework for their tasks. We demonstrate the efficacy and general applicability of SpreadLine through three diverse real-world case studies (disease surveillance, social media trends, and academic career evolution) and a usability study.