Why FLAMINGO is the perfect name for an array of Cherenkov telescopes

Abstract: This paper argues why FLAMINGO (Fast Light Atmospheric Monitoring and Imaging Novel Gamma-ray Observatory) is the perfect name for an array of very-high-energy Cherenkov telescopes. Studies which indicate pink is the most suitable pigment for the structures of Cherenkov telescopes have passed with flying colors. Pink optimizes the absorption and reflectivity properties of the telescopes with respect to the characteristic blue color of the Cherenkov radiation emitted by high-energy particles in the atmosphere. In addition to giving the sensitivity a big leg up, a pink color scheme also adds a unique and visually appealing aspect to the project's branding and outreach efforts. FLAMINGO has a fun and memorable quality that can help to increase public engagement and interest in astrophysics and also help to promote diversity in the field with its colorful nature. In an era of increasingly unpronounceable scientific acronyms, we are putting our foot down. FLAMINGO is particularly fitting, as flamingos have eyesight optimized to detect small particles, aligning with the primary purpose of Cherenkov telescopes to detect faint signals from air showers. We should not wait in the wings just wishing for new name to come along: in FLAMINGO we have an acronym that both accurately reflects the science behind Cherenkov telescopes and provides a visually striking identity for the project. While such a sea change will be no easy feet, we are glad to stick our necks out and try: FLAMINGO captures the essence of what an array of Cherenkov telescopes represents and can help to promote the science to a wider audience. We aim to create an experiment and brand that people from all walks of life will flock to.