Enhancing Content Moderation with Culturally-Aware Models

Abstract: Content moderation on a global scale must navigate a complex array of local cultural distinctions, which can hinder effective enforcement. While global policies aim for consistency and broad applicability, they often miss the subtleties of regional language interpretation, cultural beliefs, and local legislation. This work introduces a flexible framework that enhances foundation LLMs with cultural knowledge. Our approach involves fine-tuning encoder-decoder models on media-diet data to capture cultural nuances, and applies a continued training regime to effectively integrate these models into a content moderation pipeline. We evaluate this framework in a case study of an online podcast platform with content spanning various regions. The results show that our culturally adapted models improve the accuracy of local violation detection and offer explanations that align more closely with regional cultural norms. Our findings reinforce the need for an adaptable content moderation approach that remains flexible in response to the diverse cultural landscapes it operates in and represents a step towards a more equitable and culturally sensitive framework for content moderation, demonstrating what is achievable in this domain.