Approximating percentage of academic traffic in the World Wide Web and rankings of countries based on academic traffic

Abstract: The paper introduces a novel mechanism for approximating traffic of the academic sites (universities and research institutes) in the World Wide Web based on Alexa rankings. Firstly we introduce and discuss new method for calculating score (weight) of each site based on its Alexa rank. Secondly we calculate percentage of academic traffic in the World Wide Web. Thirdly we introduce and discuss two new rankings of countries based on academic traffic. Finally we discuss about three indicators and effects of them in traffic of the academic sites. Results indicate that the methodology can be useful for approximating traffic of the academic sites and producing rankings of countries in practice