On Booth lemniscate of starlike functions

Abstract: Assume that $\Delta$ is the open unit disk in the complex plane and $\mathcal{A}$ is the class of normalized analytic functions in $\Delta$. In this paper we introduce and study the class \begin{equation*} \mathcal{BS}(\alpha):=\left{f\in \mathcal{A}: \left(\frac{zf'(z)}{f(z)}-1\right)\prec \frac{z}{1-\alpha z^2}, \, z\in\Delta\right}, \end{equation*} where $0\leq\alpha\leq1$ and $\prec$ is the subordination relation. Some properties of this class like differential subordination, coefficients estimates and Fekete-Szeg\"{o} inequality associated with the $k$-th root transform are considered.