Hybrid Social Networking Application for a University Community

Abstract: A hybrid social network for building social communities for a university community is presented. The system employed the semantic ontology for an offline/online social network site (SNS). It captures the core features of an SNS including profile creation, friend invite/search, group formation, chatting/messaging, blogging and voting. Three core frameworks - the peer2me framework, SMSN semantic mobile social network and Peoplepods framework were considered in the implementation phase. The results show remarkable matching performance for prosumers with similar interests with relevance close to unity. The social network was able to capture the needs of the university students by serving as a handy direction to popular locations within the campus.