2000 character limit reached
Augmenting Customer Journey Maps with quantitative empirical data: a case on EEG and eye tracking (1209.3155v1)
Published 14 Sep 2012 in cs.HC
Abstract: This paper introduces the use of electroencephalography (EEG) and eye tracking in exploring customer experiences in service design. These tools are expected to allow designers to generate customer journeys from empirical data leading to new visualization methods and therefore improvements in service design deliverables.
Sponsored by Paperpile, the PDF & BibTeX manager trusted by top AI labs.
Get 30 days freePaper Prompts
Sign up for free to create and run prompts on this paper using GPT-5.
Top Community Prompts
Collections
Sign up for free to add this paper to one or more collections.