Does Measurement Necessarily Destroy Coherence?

Abstract: It has been proposed that measurement in quantum mechanics results from spontaneous breaking of a symmetry of the measuring apparatus and could be a unitary process that preserves coherence. Viewed in this manner, it is argued, non-destructive measurements should preserve this coherence and be reversible. It is shown that experiments with maximally entangled bipartite states can indeed distinguish between projective and unitary measurements.