Profile Popularity in a Business-oriented Online Social Network

Abstract: Analysing Online Social Networks (OSN), voluntarily maintained and automatically exploitable databases of electronic personal information, promises a wealth of insight into their users' behavior, interest, and utilization of these currently predominant services on the Internet. To understand popularity in OSN, we monitored a large sample of profiles from a highly popular network for three months, and analysed the relation between profile properties and their impression frequency. Evaluating the data indicates a strong relation between both the number of accepted contacts and the diligence of updating contacts versus the frequency of requests for a profile. Counter intuitively, the overall activity, gender, as well as participation span of users have no remarkable impact on their profile's popularity.