The Language of Weather: Social Media Reactions to Weather Accounting for Climatic and Linguistic Baselines

Abstract: This study explores how different weather conditions influence public sentiment on social media, focusing on Twitter data from the UK. By considering climate and linguistic baselines, we improve the accuracy of weather-related sentiment analysis. Our findings show that emotional responses to weather are complex, influenced by combinations of weather variables and regional language differences. The results highlight the importance of context-sensitive methods for better understanding public mood in response to weather, which can enhance impact-based forecasting and risk communication in the context of climate change.