GazBy: Gaze-Based BERT Model to Incorporate Human Attention in Neural Information Retrieval

Abstract: This paper is interested in investigating whether human gaze signals can be leveraged to improve state-of-the-art search engine performance and how to incorporate this new input signal marked by human attention into existing neural retrieval models. In this paper, we propose GazBy ({\bf Gaz}e-based {\bf B}ert model for document relevanc{\bf y}), a light-weight joint model that integrates human gaze fixation estimation into transformer models to predict document relevance, incorporating more nuanced information about cognitive processing into information retrieval (IR). We evaluate our model on the Text Retrieval Conference (TREC) Deep Learning (DL) 2019 and 2020 Tracks. Our experiments show encouraging results and illustrate the effective and ineffective entry points for using human gaze to help with transformer-based neural retrievers. With the rise of virtual reality (VR) and augmented reality (AR), human gaze data will become more available. We hope this work serves as a first step exploring using gaze signals in modern neural search engines.