Demographic Biases of Crowd Workers in Key Opinion Leaders Finding

Abstract: Key Opinion Leaders (KOLs) are people that have a strong influence and their opinions are listened to by people when making important decisions. Crowdsourcing provides an efficient and cost-effective means to gather data for the KOL finding task. However, data collected through crowdsourcing is affected by the inherent demographic biases of crowd workers. To avoid such demographic biases, we need to measure how biased each crowd worker is. In this paper, we propose a simple yet effective approach based on demographic information of candidate KOLs and their counterfactual value. We argue that it is effectiveness because of the extra information that we can consider together with labeled data to curate a less biased dataset.