HieRec: Hierarchical User Interest Modeling for Personalized News Recommendation (2106.04408v1)

Abstract: User interest modeling is critical for personalized news recommendation. Existing news recommendation methods usually learn a single user embedding for each user from their previous behaviors to represent their overall interest. However, user interest is usually diverse and multi-grained, which is difficult to be accurately modeled by a single user embedding. In this paper, we propose a news recommendation method with hierarchical user interest modeling, named HieRec. Instead of a single user embedding, in our method each user is represented in a hierarchical interest tree to better capture their diverse and multi-grained interest in news. We use a three-level hierarchy to represent 1) overall user interest; 2) user interest in coarse-grained topics like sports; and 3) user interest in fine-grained topics like football. Moreover, we propose a hierarchical user interest matching framework to match candidate news with different levels of user interest for more accurate user interest targeting. Extensive experiments on two real-world datasets validate our method can effectively improve the performance of user modeling for personalized news recommendation.