The Utility of Naturalness, and how its Application to Quantum Electrodynamics envisages the Standard Model and Higgs Boson

Abstract: With the Higgs boson discovery and no new physics found at the LHC, confidence in Naturalness as a guiding principle for particle physics is under increased pressure. We wait to see if it proves its mettle in the LHC upgrades ahead, and beyond. In the meantime, in a series of "realistic intellectual leaps" I present a justification {\it a posteriori} of the Naturalness criterion by suggesting that uncompromising application of the principle to quantum electrodynamics leads toward the Standard Model and Higgs boson without additional experimental input. Potential lessons for today and future theory building are commented upon.