Search Engine Optimization Techniques Practiced in Organizations: A Study of Four Organizations

Abstract: Web spammers used Search Engine Optimization (SEO) techniques to increase search-ranking of web sites. In this paper we have study the essentials SEO techniques, such as; directory submission, keyword generation and link exchanges. The impact of SEO techniques can be applied as marketing technique and to get top listing in major search engines like Google, Yahoo, and MSN. Our study focuses on these techniques from four different companies' perspectives of United Kingdom and Pakistan. According to the these companies, these techniques are low cost and high impacts in profit, because mostly customers focus on major search engine to find different products on internet, so SEO technique provides best opportunity to grow their business. This paper also describes the pros and cons of using these searh engine optimization techniques in above four companies. We have concluded that these techniques are essential to increase their business profit and minimize their marketing cost.