Efficient Approximation Algorithms for Fair Influence Maximization under Maximin Constraint

Abstract: Aiming to reduce disparities of influence across different groups, Fair Influence Maximization (FIM) has recently garnered widespread attention. The maximin constraint, a common notion of fairness adopted in the FIM problem, imposes a direct and intuitive requirement that asks the utility (influenced ratio within a group) of the worst-off group should be maximized. Although the objective of FIM under maximin constraint is conceptually straightforward, the development of efficient algorithms with strong theoretical guarantees remains an open challenge. The difficulty arises from the fact that the maximin objective does not satisfy submodularity, a key property for designing approximate algorithms in traditional influence maximization settings. In this paper, we address this challenge by proposing a two-step optimization framework consisting of Inner-group Maximization (IGM) and Across-group Maximization (AGM). We first prove that the influence spread within any individual group remains submodular, enabling effective optimization within groups. Based on this, IGM applies a greedy approach to pick high-quality seeds for each group. In the second step, AGM coordinates seed selection across groups by introducing two strategies: Uniform Selection (US) and Greedy Selection (GS). We prove that AGM-GS holds a $(1 - 1/e - \varepsilon)$ approximation to the optimal solution when groups are completely disconnected, while AGM-US guarantees a roughly $\frac{1}{m}(1 - 1/e - \varepsilon)$ lower bound regardless of the group structure, with $m$ denoting the number of groups