Generate the browsing process for short-video recommendation

Abstract: This paper introduces a new model to generate the browsing process for short-video recommendation and proposes a novel Segment Content Aware Model via User Engagement Feedback (SCAM) for watch time prediction in video recommendation. Unlike existing methods that rely on multimodal features for video content understanding, SCAM implicitly models video content through users' historical watching behavior, enabling segment-level understanding without complex multimodal data. By dividing videos into segments based on duration and employing a Transformer-like architecture, SCAM captures the sequential dependence between segments while mitigating duration bias. Extensive experiments on industrial-scale and public datasets demonstrate SCAM's state-of-the-art performance in watch time prediction. The proposed approach offers a scalable and effective solution for video recommendation by leveraging segment-level modeling and users' engagement feedback.