Transfer Learning for Nonparametric Contextual Dynamic Pricing

Abstract: Dynamic pricing strategies are crucial for firms to maximize revenue by adjusting prices based on market conditions and customer characteristics. However, designing optimal pricing strategies becomes challenging when historical data are limited, as is often the case when launching new products or entering new markets. One promising approach to overcome this limitation is to leverage information from related products or markets to inform the focal pricing decisions. In this paper, we explore transfer learning for nonparametric contextual dynamic pricing under a covariate shift model, where the marginal distributions of covariates differ between source and target domains while the reward functions remain the same. We propose a novel Transfer Learning for Dynamic Pricing (TLDP) algorithm that can effectively leverage pre-collected data from a source domain to enhance pricing decisions in the target domain. The regret upper bound of TLDP is established under a simple Lipschitz condition on the reward function. To establish the optimality of TLDP, we further derive a matching minimax lower bound, which includes the target-only scenario as a special case and is presented for the first time in the literature. Extensive numerical experiments validate our approach, demonstrating its superiority over existing methods and highlighting its practical utility in real-world applications.