Impact of Business technologies on the success of Ecommerce Strategies: SMEs Perspective

Abstract: The primary task of the study is to inspect the affiliation between the implementation of technology and e-commerce success. It is imperative to study such an important relationship that directly impacts the rapid growth of Internet technology, new dimensions of e-services, and innovative measures that are necessary factors for electronic commerce operations. Despite most Saudi Arabia retailers being aware of technological advancements, existing research reveals several challenges that hinder the adoption of e-commerce strategies, including the cost of installation and training. The advantages of e-commerce are frequently shown in recent studies. Internet technologies development has narrowed the difference between traditional trade and online business grounds, with additional traditional markets moving to online platforms. The Saudi Arabia community has been recognized as a potential hub for advancing technology-based programs, particularly e-commerce.