Learning from Online Regrets: From Deleted Posts to Risk Awareness in Social Network Sites

Abstract: Social Network Sites (SNSs) like Facebook or Instagram are spaces where people expose their lives to wide and diverse audiences. This practice can lead to unwanted incidents such as reputation damage, job loss or harassment when pieces of private information reach unintended recipients. As a consequence, users often regret to have posted private information in these platforms and proceed to delete such content after having a negative experience. Risk awareness is a strategy that can be used to persuade users towards safer privacy decisions. However, many risk awareness technologies for SNSs assume that information about risks is retrieved and measured by an expert in the field. Consequently, risk estimation is an activity that is often passed over despite its importance. In this work we introduce an approach that employs deleted posts as risk information vehicles to measure the frequency and consequence level of self-disclosure patterns in SNSs. In this method, consequence is reported by the users through an ordinal scale and used later on to compute a risk criticality index. We thereupon show how this index can serve in the design of adaptive privacy nudges for SNSs.