Quantifying Association Capabilities of Large Language Models and Its Implications on Privacy Leakage

The advancement of LLMs brings notable improvements across various applications, while simultaneously raising concerns about potential private data exposure. One notable capability of LLMs is their ability to form associations between different pieces of information, but this raises concerns when it comes to personally identifiable information (PII). This paper explores the association capabilities of language models, aiming to uncover the factors that influence their proficiency in associating information. Our study reveals that as models scale up, their capacity to associate entities/information intensifies, particularly when target pairs demonstrate shorter co-occurrence distances or higher co-occurrence frequencies. However, there is a distinct performance gap when associating commonsense knowledge versus PII, with the latter showing lower accuracy. Despite the proportion of accurately predicted PII being relatively small, LLMs still demonstrate the capability to predict specific instances of email addresses and phone numbers when provided with appropriate prompts. These findings underscore the potential risk to PII confidentiality posed by the evolving capabilities of LLMs, especially as they continue to expand in scale and power.