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Graph cluster randomization: network exposure to multiple universes (1305.6979v1)

Published 30 May 2013 in cs.SI, physics.soc-ph, and stat.ME

Abstract: A/B testing is a standard approach for evaluating the effect of online experiments; the goal is to estimate the average treatment effect' of a new feature or condition by exposing a sample of the overall population to it. A drawback with A/B testing is that it is poorly suited for experiments involving social interference, when the treatment of individuals spills over to neighboring individuals along an underlying social network. In this work, we propose a novel methodology using graph clustering to analyze average treatment effects under social interference. To begin, we characterize graph-theoretic conditions under which individuals can be considered to benetwork exposed' to an experiment. We then show how graph cluster randomization admits an efficient exact algorithm to compute the probabilities for each vertex being network exposed under several of these exposure conditions. Using these probabilities as inverse weights, a Horvitz-Thompson estimator can then provide an effect estimate that is unbiased, provided that the exposure model has been properly specified. Given an estimator that is unbiased, we focus on minimizing the variance. First, we develop simple sufficient conditions for the variance of the estimator to be asymptotically small in n, the size of the graph. However, for general randomization schemes, this variance can be lower bounded by an exponential function of the degrees of a graph. In contrast, we show that if a graph satisfies a restricted-growth condition on the growth rate of neighborhoods, then there exists a natural clustering algorithm, based on vertex neighborhoods, for which the variance of the estimator can be upper bounded by a linear function of the degrees. Thus we show that proper cluster randomization can lead to exponentially lower estimator variance when experimentally measuring average treatment effects under interference.

Citations (266)

Summary

  • The paper introduces a novel framework that defines network exposure conditions and applies cluster-level treatment assignments to manage social interference.
  • It demonstrates that the proposed method preserves an unbiased Horvitz-Thompson estimator while significantly reducing variance under restricted-growth conditions.
  • Analytical proofs and empirical models, including cycle graphs, validate the approach and pave the way for improved causal inference in interconnected networks.

A Formal Exploration of Graph Cluster Randomization Under Network Interference

The paper "Graph Cluster Randomization: Network Exposure to Multiple Universes" introduces a novel methodological framework for analyzing average treatment effects in online experiments impacted by social interference. Social interference occurs when the treatment of an individual influences the outcomes for connected individuals within a social network. Traditional A/B testing, which assumes the Stable Unit Treatment Value Assumption (SUTVA), is ill-suited for managing such interference, thus necessitating alternative approaches.

Core Contributions

The authors propose using graph clustering to mitigate the limitations of A/B testing under network interference. This approach is centered around two key innovations: the concept of network exposure and a cluster randomization scheme.

  1. Network Exposure:
    • The paper defines various network exposure conditions under which users in a network can be considered exposed to a treatment. By formalizing these conditions, it provides a structured way to account for the spillover effects in social networks.
    • The authors present models for evaluating the average treatment effect by considering conditions like full neighborhood exposure, fractional neighborhood exposure, and core exposure (both absolute and fractional).
  2. Graph Cluster Randomization:
    • An innovative cluster randomization technique is proposed to create graph clusters, allowing for the treatment and control assignments at the cluster level rather than at the individual level.
    • The authors demonstrate that this approach not only maintains the unbiased nature of the Horvitz-Thompson estimator for the average treatment effect but also seeks to minimize its variance.

Computational Considerations and Theoretical Bounds

The paper identifies conditions under which the variance of the treatment effect estimator can be minimized. It acknowledges that variance can be exponentially high due to vertex degrees but argues that if a graph adheres to a restricted-growth condition, a natural clustering algorithm can help achieve a linear upper bound on the variance. This cluster-based approach leverages the graph's structural properties to significantly lower the variance, making it feasible to measure the average treatment effects more accurately.

Empirical and Theoretical Support

The authors provide both empirical evidence and theoretical proofs to support their claims. They present specific models, such as the cycle graph and its expansions, to illustrate the practical implementation of their methods and how such graph structures benefit from their randomization techniques.

Implications and Future Directions

The approach outlined has significant implications for designing experiments in interconnected environments, such as social networks, where interference cannot be ignored. Leveraging graph cluster randomization can lead to more accurate measurement of treatment effects in these settings, which is essential for both academic research and practical applications in industry.

For future developments, the authors suggest further exploration into optimizing the clustering process to reduce variance and considering more sophisticated models of network exposure that incorporate continuous instead of binary interactions.

Conclusion

In summary, this paper provides a substantial contribution to the understanding of causal inference within networked systems. By strategically employing graph clustering and network exposure conditions, it opens new avenues for experimental design that acknowledge and integrate the complexity of social interactions. As AI and network science continue to evolve, the methodologies proposed here offer a robust foundation for future innovations in experimental frameworks.