Write a press release for Smell-o-Vision, a new product that lets you smell products by scratch-and-sniffing your computer screen.
GPT-3.5
GPT-6 Astra
FOR IMMEDIATE RELEASE
Meet Smell-o-Vision: Online Shopping Just Got a Scent Upgrade
New scratch-and-sniff screen experience lets shoppers follow their noses before they click “buy.”
[CITY, DATE] — You’ve seen the photos. You’ve read the reviews. But does that candle actually smell like a mountain cabin—or like someone spilled perfume on a pinecone?
Introducing Smell-o-Vision, a new product that lets you smell products by scratch-and-sniffing your computer screen. From freshly roasted coffee to lavender soap, Smell-o-Vision brings an entirely new sense to online shopping.
The experience is simple: find a Smell-o-Vision-enabled product, activate its scent preview, and gently scratch the designated area on your screen. Then take a sniff. Suddenly, “warm vanilla with hints of cinnamon” is more than a copywriter’s promise.
“Shopping online shouldn’t mean leaving your nose out of the decision,” said a Smell-o-Vision spokesperson. “We’re helping shoppers answer a question that pictures never could: ‘But what does it smell like?’”
Smell-o-Vision turns everyday browsing into a sensory adventure:
- Find your fragrance: Explore scents before committing to a full-size bottle.
- Meet your next morning brew: Preview the aroma of your next bag of coffee.
- Set the mood: Discover whether a candle’s “coastal escape” is your kind of getaway.
Whether you’re choosing a gift or searching for your next signature scent, Smell-o-Vision makes product discovery a little more personal—and a lot more aromatic.
Smell-o-Vision: Stop guessing. Start sniffing.
For launch updates and product information, visit [website].
About Smell-o-Vision
Smell-o-Vision brings scratch-and-sniff product previews to the computer screen, helping shoppers explore online purchases with their noses as well as their eyes.
Media Contact
[Name]
[Email]
[Phone]
ShowHide Astra's reasoning 272 words
Creating a fictional press release
I'm focusing on crafting a promotional press release for a fictional product. I realize I don't need any factual details or caveats; it's all about being imaginative. I should also use placeholders for the dateline and avoid mentioning any real technology. I aim for around 250 to 350 words, making sure to include a city and date but keeping things whimsical. I’ll also include some quotes and attributions to a fictional team without referencing any real people.
What changed
GPT-3.5 wrote an ad, not a press release. It opens with “Attention all tech and sensory experience enthusiasts!” and closes with “Order your Smell-o-Vision kit today,” with no dateline, quote or contact. It also quietly fixes the impossible premise by inventing “specially-designed scratch-and-sniff stickers” you attach to your screen, then muddles things by having you “purchase products with the simple scratch of a sticker.”
Astra knows the genre: “FOR IMMEDIATE RELEASE,” a dateline placeholder, a spokesperson quote, an About section, a media contact and the closing ###. It also has jokes, wondering whether a candle smells “like someone spilled perfume on a pinecone” and noting that “warm vanilla” becomes “more than a copywriter’s promise.” It is not flawless. It pastes the prompt’s own wording in verbatim, and its “activate its scent preview” sidesteps how scratching glass could ever work. Still, it reads like the real thing, and the extra length mostly comes from the format the prompt asked for.