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ERCache: An Efficient and Reliable Caching Framework for Large-Scale User Representations in Meta's Ads System (2410.06497v1)

Published 9 Oct 2024 in cs.IR, cs.AI, cs.DC, and cs.LG

Abstract: The increasing complexity of deep learning models used for calculating user representations presents significant challenges, particularly with limited computational resources and strict service-level agreements (SLAs). Previous research efforts have focused on optimizing model inference but have overlooked a critical question: is it necessary to perform user model inference for every ad request in large-scale social networks? To address this question and these challenges, we first analyze user access patterns at Meta and find that most user model inferences occur within a short timeframe. T his observation reveals a triangular relationship among model complexity, embedding freshness, and service SLAs. Building on this insight, we designed, implemented, and evaluated ERCache, an efficient and robust caching framework for large-scale user representations in ads recommendation systems on social networks. ERCache categorizes cache into direct and failover types and applies customized settings and eviction policies for each model, effectively balancing model complexity, embedding freshness, and service SLAs, even considering the staleness introduced by caching. ERCache has been deployed at Meta for over six months, supporting more than 30 ranking models while efficiently conserving computational resources and complying with service SLA requirements.

Summary

  • The paper presents ERCache, which leverages user access patterns to reduce the frequency of model inferences.
  • It achieves a 42%–64% reduction in computational resource usage while ensuring SLA compliance.
  • Operational results show a 0.2% p99 latency reduction and support for over 30 ranking models in Meta's ads system.

ERCache: An Efficient and Reliable Caching Framework for Meta's Ads System

The paper "ERCache: An Efficient and Reliable Caching Framework for Large-Scale User Representations in Meta's Ads System" addresses a critical issue faced in the deployment of complex deep learning models for ads recommendation systems: the trade-off between computational resource demands, embedding freshness, and service-level agreements (SLAs). The paper presents ERCache, a caching framework that effectively balances these factors to maintain system efficiency and reliability.

Background

Deep learning models have enhanced user representation capabilities in recommendation systems through the identification of intricate patterns between users and items. This enhancement, however, comes at the cost of increased computational resource consumption and the potential violation of SLAs due to the latency such models introduce.

Previous approaches have focused predominantly on accelerating model inference. However, the necessity of performing model inference for every ad request has not been thoroughly examined. The authors of this paper analyze user access patterns at Meta, uncovering that a majority of successive user model inferences are closely clustered in time. This finding underscores the potential benefits of using cached user embeddings, sparking the development of ERCache to address the challenges of model complexity and SLA conformance.

Key Contributions

The paper makes several noteworthy contributions:

  1. User Access Pattern Analysis: The authors identify that 76% of consecutive user model inferences occur within ten minutes, suggesting the feasibility of utilizing caching to mitigate the need for frequent model inferences.
  2. Triangular Relationship Identification: A key observation is the triangular relationship between model complexity, embedding freshness, and SLAs, which necessitates a balanced approach to optimize system performance.
  3. ERCache Framework: ERCache categorizes its cache into direct and failover types with customized settings and eviction policies tailored for each model. This effectively balances model complexity, embedding freshness, and SLA compliance.
  4. Deployment at Meta: ERCache has been operational at Meta, supporting over 30 ranking models. The framework significantly saves computational resources while ensuring adherence to SLAs.

Results and Implications

Numerical results show that ERCache can reduce computational resource usage by 42% to 64% while achieving reductions in end-to-end p99 latency by an average of 0.2%. The failover cache further reduces fallback rates with marked improvements observed in various models. These results validate the capacity of ERCache to manage computational demand and maintain performance by leveraging caching strategies.

The implications of this work are significant for both theoretical and practical applications. The triangulation highlighted by the authors provides a framework for exploring similar balance strategies in other large-scale systems. Additionally, the success of ERCache in reducing resource constraints without compromising SLAs suggests potential scalability and adaptability for other social networks or similar environments.

Future Directions

The findings and framework introduced by the paper open the door to further research in optimizing caching techniques within recommendation systems. Future work may explore adaptive caching strategies that dynamically adjust TTL settings based on real-time traffic patterns and user interaction data. Additionally, integrating ERCache with other system optimization techniques, such as distributed model serving or embedding pruning, could yield further enhancements.

In conclusion, ERCache is a tangible advancement towards more efficient and scalable ads recommendation systems. Its deployment and the insights gleaned from this research provide a valuable blueprint for future exploration in optimizing the interplay between complex models, computational resources, and service requirements.

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