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Generative artificial intelligence enhances creativity but reduces the diversity of novel content (2312.00506v3)

Published 1 Dec 2023 in cs.HC, cs.AI, econ.GN, and q-fin.EC

Abstract: Creativity is core to being human. Generative artificial intelligence (GenAI) holds promise for humans to be more creative by offering new ideas, or less creative by anchoring on GenAI ideas. We study the causal impact of GenAI on the production of a creative output in an online experimental study where some writers are could obtain ideas for a story from a GenAI platform. Access to GenAI ideas causes an increase in the writer's creativity with stories being evaluated as better written and more enjoyable, especially among less creative writers. However, GenAI-enabled stories are more similar to each other than stories by humans alone. Our results have implications for researchers, policy-makers and practitioners interested in bolstering creativity, but point to potential downstream consequences from over-reliance.

The Impact of Generative Artificial Intelligence on Creative Writing: Enhancements and Limitations

The interplay between human creativity and generative artificial intelligence (GenAI) has attracted significant scholarly attention, particularly concerning its dual capacity to augment and constrain creative output. The research conducted by Anil R. Doshi and Oliver P. Hauser investigates the effects of GenAI on creative writing by assessing the creativity of short stories produced with varying levels of GenAI assistance. The paper's findings offer nuanced insights into the implications of GenAI on creativity, demonstrating both beneficial and limiting aspects of AI involvement in creative tasks.

The research deployed a robust experimental framework, engaging 293 participants tasked with writing short stories under three distinct conditions: without GenAI assistance, with access to one GenAI-generated idea, and with access to up to five GenAI ideas. This design enabled the authors to causally evaluate the impact of GenAI on creative outputs, thus avoiding potential biases introduced by external influences on human creativity. The experiential assessment of creativity was further reinforced by engaging 600 evaluators who provided objective ratings of the novelty, usefulness, and emotional resonance of the stories produced.

The results unequivocally indicate that access to GenAI enhances the evaluated creativity of stories, particularly among less inherently creative individuals. Writers with access to GenAI-produced ideas demonstrated significant increases in story novelty by 6.7% and usefulness by 6.4%, highlighting GenAI's role as a facilitator of creative enhancement. The improvement was particularly pronounced among less creative writers, whose levels of assessed creativity were brought closer to those of their inherently more creative counterparts. These findings are congruous with prior studies showing that GenAI tools can boost productivity and creativity in contexts traditionally thought to be the preserve of human ingenuity.

Conversely, a notable constraint surfaced: stories developed with GenAI assistance exhibited higher similarity indexes both with the GenAI-generated ideas and among stories created under similar conditions. This increased homogeneity underscores a potential downside of GenAI's influence, suggesting that over-reliance on GenAI might lead to a dilution of originality in creative works. This phenomenon could become problematic under broader adoption scenarios, potentially resulting in a decrease in diversity across creative outputs generated with GenAI assistance.

The research also probed potential ethical considerations surrounding AI-assisted creativity. Evaluators expressed mixed feelings about the ethical implications of using GenAI in creative writing, with notable reservations about authors not acknowledging AI contributions. Furthermore, ownership attribution became a significant point of contention, as evaluators attributed lower ownership scores to writers of GenAI-assisted stories, reflecting societal ambivalence about the integration of AI in creative processes.

In synthesizing these findings, it is evident that GenAI harbors substantial potential for enhancing creative outputs, especially for individuals who may not naturally exhibit high levels of creativity. Simultaneously, the propensity of GenAI tools to engender similar outputs warrants consideration in both academic discourse and practical applications of AI in creative fields. The phenomenon of heightened similarity could progressively diminish originality if the adoption of GenAI becomes widespread.

Looking forward, it is imperative for future research to investigate means of mitigating the homogenization effect, perhaps through more advanced GenAI models that incorporate wider datasets or algorithms designed to prioritize diversity. Moreover, further exploration into ethically sound frameworks for recognizing the contributions of GenAI in creative processes will be crucial in navigating the evolving relationship between human creativity and AI. As GenAI continues to evolve, its potential impacts on creativity, both positive and negative, will remain an area of fertile inquiry within the field of artificial intelligence and human creativity research.

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Authors (2)
  1. Anil R. Doshi (2 papers)
  2. Oliver P. Hauser (3 papers)
Citations (11)
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