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Artificial Intelligence in the Creative Industries: A Review (2007.12391v6)

Published 24 Jul 2020 in cs.CV, cs.AI, and cs.LG

Abstract: This paper reviews the current state of the art in AI technologies and applications in the context of the creative industries. A brief background of AI, and specifically Machine Learning (ML) algorithms, is provided including Convolutional Neural Network (CNNs), Generative Adversarial Networks (GANs), Recurrent Neural Networks (RNNs) and Deep Reinforcement Learning (DRL). We categorise creative applications into five groups related to how AI technologies are used: i) content creation, ii) information analysis, iii) content enhancement and post production workflows, iv) information extraction and enhancement, and v) data compression. We critically examine the successes and limitations of this rapidly advancing technology in each of these areas. We further differentiate between the use of AI as a creative tool and its potential as a creator in its own right. We foresee that, in the near future, machine learning-based AI will be adopted widely as a tool or collaborative assistant for creativity. In contrast, we observe that the successes of machine learning in domains with fewer constraints, where AI is the `creator', remain modest. The potential of AI (or its developers) to win awards for its original creations in competition with human creatives is also limited, based on contemporary technologies. We therefore conclude that, in the context of creative industries, maximum benefit from AI will be derived where its focus is human centric -- where it is designed to augment, rather than replace, human creativity.

An Overview of AI Applications in the Creative Industries

The paper "Artificial Intelligence in the Creative Industries: A Review" by Nantheera Anantrasirichai and David Bull offers an in-depth examination of AI methodologies as applied within the creative sector. This review provides a structured analysis of existing AI technologies and distinguishes between AI’s role as an auxiliary creative aide versus its potential to independently generate original creative outputs. The review categorizes AI applications within the creative industries into five areas: content creation, information analysis, content enhancement and post-production workflows, information extraction and enhancement, and data compression.

Fundamental AI Technologies

The authors begin by discussing fundamental AI technologies such as Convolutional Neural Networks (CNNs), Generative Adversarial Networks (GANs), Recurrent Neural Networks (RNNs), and Deep Reinforcement Learning (DRL). These methodologies form the backbone of AI applications in the creative industries, enabling advancements in tasks that require human-like intelligence. The deployment of AI is framed within the context of its ability to aid human creativity, rather than supplant it.

Applications and Categorization

  1. Content Creation: AI applications in this area involve the generation of creative content including text, music, games, and visual arts. AI's role in scriptwriting, music composition, and visual art generation signifies its utility as a collaborative tool rather than a sole creator. The paper notes that while AI can mimic stylistic elements or remix existing content, its capacity for original creation remains limited.
  2. Information Analysis: This involves leveraging AI for text categorization, advertisement analysis, and content retrieval, which enhance data organization and productivity in creative workflows. AI assists in dissecting large datasets for insights, thus providing creators with actionable information that can influence creative direction.
  3. Content Enhancement and Post-production: AI techniques such as super-resolution, denoising, and colorization significantly augment the quality of digital media through advanced restoration techniques. These enhancements are crucial for archival content and modern productions requiring high fidelity audiovisual outputs.
  4. Information Extraction and Enhancement: In this domain, AI supports tasks like segmentation, recognition, and tracking which are essential in visual effects, animation, and interactive media. These capabilities allow for nuanced editing and the generation of seamless transitions in diverse media formats.
  5. Data Compression: Effective compression remains a critical requirement for the delivery of high-quality media content. The paper highlights the role of deep learning in advancing image and video compression beyond traditional methodologies, driving efficiencies that are vital amidst exponential growth in global data traffic.

Observations and Future Directions

The authors assert that AI’s impact is most profound when augmenting human creativity, as opposed to autonomously generating novel artwork. The current state of AI technologies is best suited for tasks underpinned by large, labeled datasets that enable supervised learning. In the creative field, where artistry often transcends formulaic constraints, AI's ability to create remains dependent on large-scale, unbiased datasets and the nuanced development of perceptual loss functions to better reflect human judgement.

The progression towards more generalized AI models, incorporating unsupervised and reinforcement learning paradigms, is predicted to enhance AI's application in the creative field. These models could potentially lessen the reliance on specifically labeled data, allowing for greater flexibility in creative applications where predefined outcomes are absent.

In conclusion, while AI continues to transform capabilities within the creative industries, it is envisaged fundamentally as a tool for “augmented creativity.” The paper articulates a vision where AI supports human creatives by enhancing production efficiencies and enabling new creative possibilities, rather than replacing the quintessentially human aspects of creativity. It also emphasizes the importance of continuing to address ethical considerations and potential biases inherent in AI systems, ensuring these technologies are leveraged responsibly within the creative sectors.

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Authors (2)
  1. Nantheera Anantrasirichai (60 papers)
  2. David Bull (67 papers)
Citations (283)