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Social Fingerprinting: detection of spambot groups through DNA-inspired behavioral modeling (1703.04482v1)

Published 13 Mar 2017 in cs.SI, cs.CR, and cs.LG

Abstract: Spambot detection in online social networks is a long-lasting challenge involving the study and design of detection techniques capable of efficiently identifying ever-evolving spammers. Recently, a new wave of social spambots has emerged, with advanced human-like characteristics that allow them to go undetected even by current state-of-the-art algorithms. In this paper, we show that efficient spambots detection can be achieved via an in-depth analysis of their collective behaviors exploiting the digital DNA technique for modeling the behaviors of social network users. Inspired by its biological counterpart, in the digital DNA representation the behavioral lifetime of a digital account is encoded in a sequence of characters. Then, we define a similarity measure for such digital DNA sequences. We build upon digital DNA and the similarity between groups of users to characterize both genuine accounts and spambots. Leveraging such characterization, we design the Social Fingerprinting technique, which is able to discriminate among spambots and genuine accounts in both a supervised and an unsupervised fashion. We finally evaluate the effectiveness of Social Fingerprinting and we compare it with three state-of-the-art detection algorithms. Among the peculiarities of our approach is the possibility to apply off-the-shelf DNA analysis techniques to study online users behaviors and to efficiently rely on a limited number of lightweight account characteristics.

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Authors (5)
  1. Stefano Cresci (40 papers)
  2. Roberto Di Pietro (49 papers)
  3. Marinella Petrocchi (34 papers)
  4. Angelo Spognardi (20 papers)
  5. Maurizio Tesconi (31 papers)
Citations (176)

Summary

Social Fingerprinting: Detection of Spambot Groups Through DNA-inspired Behavioral Modeling

The paper "Social Fingerprinting: Detection of Spambot Groups Through DNA-inspired Behavioral Modeling," presents an innovative method for detecting social spambots in online social networks (OSNs), particularly on platforms like Twitter. The authors address the challenge of identifying sophisticated spambots that are designed to mimic human user behaviors, making them increasingly difficult to detect using conventional approaches.

The proposed method leverages the idea of "digital DNA"—a concept inspired by biological DNA profiles—and applies it to model the behavioral sequences of online users. This technique encodes user actions into sequences of characters, where each character represents a specific action. By examining these sequences, the authors propose a method of measuring similarity that can distinguish genuine accounts from spambots by evaluating the behavioral patterns across multiple users.

The crux of the paper is the presentation of "Social Fingerprinting," which offers both supervised and unsupervised approaches for spambot detection. This technique involves analyzing the "Longest Common Substring" (LCS) across digital DNA sequences to pinpoint collective behavioral patterns indicative of automated activity. The paper provides empirical evidence showing that spambots exhibit high similarity in behavioral sequences when compared to genuine accounts, whose patterns are more diverse.

The authors conducted experiments using real-world datasets comprised of genuine users and two groups of spambots—one retweeting a political candidate's tweets and another spamming URLs related to Amazon.com products. Results demonstrate that their approach accurately identifies spambots, achieving high Matthews Correlation Coefficients (MCC) values, indicative of robust detection capabilities.

Compared with other state-of-the-art detection methods, Social Fingerprinting offers notable advantages in terms of efficiency, scalability, and adaptability. It reduces computational demands by relying solely on timeline data, rather than requiring expansive graph-based analyses. Additionally, the technique opens possibilities for applying more advanced string analysis tools from bioinformatics to OSN behavior modeling, which can enhance detection mechanisms for future spambot evolutions.

The implications of this research are significant. Practically, Social Fingerprinting could streamline the detection and management of spambots, thus improving the reliability and security of OSNs. Theoretically, the concept of digital DNA paves the way for new dimensions of behavioral modeling, offering a framework that could be adapted to various types of malicious online activities beyond spamming.

In the evolving field of AI and OSN analytics, future developments may explore synthesizing multiple types of digital DNA models, incorporating additional machine learning features, or extending the methodology to analyze broader interaction patterns. Furthermore, advancements could target more subtle discrepancies in behavior, facilitating the detection of more sophisticated bot activities, including those perpetrated by crowdsourced human spammers.

In conclusion, this paper contributes a substantial advancement in the detection of spambots, offering a flexible and efficient solution that aligns well with the characteristics of emerging threats in the digital space.