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A Simple and Approximately Optimal Mechanism for an Additive Buyer (1405.6146v3)

Published 23 May 2014 in cs.GT

Abstract: We consider a monopolist seller with $n$ heterogeneous items, facing a single buyer. The buyer has a value for each item drawn independently according to (non-identical) distributions, and her value for a set of items is additive. The seller aims to maximize his revenue. We suggest using the a-priori better of two simple pricing methods: selling the items separately, each at its optimal price, and bundling together, in which the entire set of items is sold as one bundle at its optimal price. We show that for any distribution, this mechanism achieves a constant-factor approximation to the optimal revenue. Beyond its simplicity, this is the first computationally tractable mechanism to obtain a constant-factor approximation for this multi-parameter problem. We additionally discuss extensions to multiple buyers and to valuations that are correlated across items.

Citations (235)

Summary

  • The paper presents a mechanism that selects the better of separate or bundled sales to achieve a 6-approximation of the optimal revenue for an additive buyer.
  • It simplifies complex auction design by avoiding randomization and excessive menu complexity while ensuring computational tractability.
  • The results extend to correlated valuations and multiple buyer scenarios, providing a robust framework for practical revenue optimization.

Overview of "A Simple and Approximately Optimal Mechanism for an Additive Buyer"

The paper under discussion, "A Simple and Approximately Optimal Mechanism for an Additive Buyer," presents a robust approach to designing auction mechanisms for complex multi-item settings in the presence of a single additive buyer. This work fills a critical gap in the economic and games theory literature, which has extensively explored single-item auction mechanisms through the foundational work of Myerson but has struggled with multi-item auctions due to their inherent complexity and the necessity for intricate, often non-intuitive, and computationally infeasible methods to achieve optimal outcomes.

Main Contributions

The central contribution of this paper is the introduction of a mechanism that combines two simple auction strategies: selling items separately or as a single bundle, and selects the more favorable one a priori. This mechanism achieves a constant-factor approximation, specifically demonstrating a 6-approximation, to the optimal revenue across any distribution of items' valuations. This result is remarkable because it implies that even the simplest mechanisms can rival the complex, often non-intuitive, and computationally intractable mechanisms previously required for revenue optimization in multi-item auction settings.

The paper further explores the complexities traditionally associated with these auctions, such as the necessity for mechanisms to exhibit randomization, potentially infinite menu complexity, and computational intractability. These aspects have largely impeded the adoption of theoretically optimal mechanisms in practice. By focusing on the simpler mechanisms achievable through their proposed framework, the authors make significant headway toward bridging the gap between theoretical elegance and practical applicability.

Results and Implications

Single Buyer, Independent Valuations

The main result states that regardless of the distribution of the buyer's valuations over the items, the maximum revenue of the two proposed simple auctions provides a tight constant-factor approximation. This insight simplifies auction design for additive valuations, bypassing the need for complex randomization or extensive menu complexity.

The authors demonstrate the robustness of their approach by achieving a constant approximation even when the distributions of valuations are correlated across items. This result is insightful as it suggests that the mechanism is quite robust and resilient to deviations from purely independent valuation distributions.

Multiple Buyers

In extending the scope of their work, the authors consider scenarios with multiple buyers, each with potentially independent valuations. While the mechanism continues to offer an approximation guarantee in such settings, the complexity increases, turning attention towards auction partitioning strategies to maintain simplicity and tractability of the proposed mechanism.

Core-Tail Decomposition

One of the key technical tools employed is the Core-Tail Decomposition, which allows the authors to separate the analysis between scenarios where the buyer’s value—the core—is concentrated, and scenarios dominated by outlier high values—the tail. Leveraging this decomposition, the paper strengthens the approximation guarantee.

Future Directions

The results open several avenues for future research. Expanding this framework to non-additive valuations could be a promising trajectory. The work also prompts a search for further simplifications usable in practice, especially considering digital item markets where the operational costs of complex mechanism implementations are often prohibitive.

Conclusion

In summary, the presented mechanism profoundly simplifies the design of revenue-maximizing auctions for a monopolist seller faced with an additive buyer. It provides a substantive approximation guarantee while preserving computational tractability and avoiding the complexity limitations of prior approaches. The implications for both auction theory and practical implementation are substantial, offering a theoretically sound and pragmatically feasible mechanism that is poised to replace the unattainable complexity of previously optimal designs. The work represents a haLLMark in the domain of auction theory, providing clarity and applicability in scenarios fraught with complexity.