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There are many challenges that restaurant owners face when it comes to marketing their businesses to local customers. Some common pain points include:

1. Limited marketing budget: Many restaurants have limited budgets for marketing, which can make it difficult to effectively reach potential customers.

2. Competition: There may be a lot of competition in the local area, which can make it difficult for a restaurant to stand out.

3. Lack of knowledge: Some restaurant owners may not have a lot of experience with marketing and may not know the most effective ways to reach their target audience.

4. Difficulty reaching specific demographics: Restaurant owners may struggle to effectively reach specific demographics, such as younger customers or families with children.

5. Limited time: Restaurant owners are often very busy running their businesses, which can make it difficult for them to find the time to focus on marketing efforts.